Missing the point: Of products and market segments : Article

Quote: "BUT YOU'RE MISSING the point!" I've heard this phrase too many times to count after TR has produced a lukewarm review of a so-so product. What follows this proclamation, almost always, is a detailed, tortured explanation of the product's intended place in the world—how it's aimed at a certain market segment, and how that segmentation renders our criticisms irrelevant. I generally do my best to listen, restate our case, and explain why our complaints still matter. Once it becomes clear we won't be changing our review, the PR rep signals resignation and says, "Oh, well. You're just an enthusiast site." Or something to that effect.

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