Added to the directory: Mon, 17 Oct, 2005. Source: TrustedReviews.
Quote:The Holy Grail for which all of the major camera manufacturers are questing is the affordable consumer digital SLR. They know that once a customer buys an SLR and a couple of lenses, they will most likely stay with the same brand for life, buying more lenses and accessories for their system, and occasionally upgrading the camera body. Manufacturers make a lot more profit from lenses than from either SLR camera bodies or zoom compacts, so market domination awaits for the company that can introduce the first real consumer SLR. Canon was the first to break the £1000 barrier with the highly successful EOS 300D, with Nikon, Pentax and Olympus quick to follow suit. The next big barrier is £500, and many models are now approaching this breakthrough price point.
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