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Darwin in Action: iPod Kills RIO, Microsoft Kills iPod : Editorial

Added to the directory: Thu, 08 Sep, 2005. Source: DesignTechnica.

Quote: This week, D&M holding killed the RIO line of MP3 players because they simply could not compete with the iPod. What makes this amazing is that a few years ago the RIO, then owned by S3, was competing with Creative Labs for this market and was largely believed to be the company to beat. Apple came out of nowhere as a failing PC company and not only took the market away from Creative Labs and RIO, but grew the market to be vastly larger than before.

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